Enchanting Propaganda focuses on the world of retail where imagery is intentionally designed to create the myth of a consumer paradise and where materialistic desires are fueled by implied promises of higher social status and a more glamorous lifestyle.
This world has much in common with The Wizard of Oz, where big promises are made but the Wizard is a fraud. He has no magical powers to grant wishes. His ‘magic’ lies in creating a beautiful facade that ultimately reveals only what is truly valuable — the heart, mind, and courage of the individual.
